Bejegyzések

IKEA’s Marketing Technique: A Psychological Perspective

-
Kép
This proposal purports to outline a case study examining how IKEA capitalizes on the story of a 7-month-old male macaque, Punch. By blending psychological analysis and marketing theory, the paper briefly explores how IKEA managed to construct an emotional narrative that proves to be an effective advertising tool today. My brand-new monkey Psychological perspective: Firstly, through the lens of psychology, Punch’s case is emotionally compelling. Punch, born in a Japanese zoo, was rejected by his mother, after which he developed separation anxiety as he had nobody to cling to. According to Bowlby (1980), at this stage of life, primates are in dire need of a primary caregiver, usually the mother, as a means of survival. Based on Bowlby’s attachment theory, zoo workers gave him a stuffed plush toy, resembling an orangutan, to provide him comfort. His story attracted international media attention when videos emerged on the internet of Punch forming a bond with his stuffed toy as his sur...
Megjegyzés küldése
Read more »

The Power of a Headline: Media Framing of Child Abuse in Hungary

-
Kép
  Introduction: Recently, there has been a child abuse scandal unfolding in several Hungarian child protection institutions and detention centres. As the trending event has triggered diametrically opposing views across various media outlets, it has become inevitable that these portrayals starkly contrast. https://hvg.hu/itthon/20251209_Ugyeszseg-Szolo-utcai-javitointezet            Therefore, the primary objective of this comparative essay is to juxtapose five non-randomly chosen news article headlines on the subject: Telex, Direkt36, Hungarian Conservative, Daily News Hungary, and Átlátszó. About the scandal: Unfortunately, there have been multiple cases when adult caregivers, or even the directors of those institutions, allegedly exploited the very minors they were supposed to take good care of. As is usually the case, these children often come from very problematic family backgrounds, having experienced quite a few traumatic events over thei...
Megjegyzés küldése
Read more »

When Authority Turns Sadistic: The Dark Vision of Salò

-
Kép
https://www.imdb.com/name/nm0594944/?ref_=nmmi_ov_i In case you think you have seen the most repulsive film ever made, you might not have come across Salò, or the 120 Days of Sodom . Directed by Pier Paolo Pasolini , the Italian movie is set in the Fascist-occupied republic of Salò. The adaptation, based on the Marquis de Sade novel, tells the story of four revolting libertines. However, why has the movie become a bone of contention to the extent that its director was murdered? That is exactly what this movie sheds light on. Well… Salò is definitely not for the faint-hearted or prudish cinemagoers. Basically, it sharply deviates from what ordinary people are accustomed to seeing. Beyond its authoritarian setting, it offers dramatic depictions of a variety of sexual deviations, ranging from sadism to pedophilia. Though it has been banned in many countries, Pier Paolo Pasolini’s adaptation lends penetrating insights into the lives of eighteen teenagers captured by four wealth...
Megjegyzés küldése
Read more »

The Portrayal of the Trump-Putin Peace Summit in Budapest: A Comparative Analysis

-
Kép
Donald Trump’s recent announcement of an upcoming peace summit held in Budapest and hosted by PM Viktor Orbán has attracted significant media attention. As the trending event has triggered diametrically opposing views across various media outlets, it has become inevitable that their portrayal of it presents a stark contrast for their readers. Therefore, the primary objective of this comparative analysis is to juxtapose three non-randomly chosen news articles on the subject: Reuters 1 , Hungary Today 2 , and The Telegraph 3 . This analysis purports to highlight the profound role the following aspects play in shaping the articles’ message. These aspects are linguistic framing, factual consistency, and emotional tone.   https://www.independent.ie/world-news/trump-says-he-will-meet-putin-for-second-time-in-hungary-to-try-to-resolve-russia-ukraine-war/a831185371.html Linguistic framing and emotional tone: The concept of the inverted pyramid and its three structural elements (...
Megjegyzés küldése
Read more »

THBT satirical depictions of traditional gender roles in pop culture are an effective tool for feminist empowerment

-
Kép
THBT satirical depictions of traditional gender roles in pop culture are an effective tool for feminist empowerment Source: OpenAI Proposition: A common objective of feminist satire is to exaggerate stereotypes typically associated with women. They may intentionally flout traditional sexist tropes like submissive housewives and hypersexualized women.  There have been instances, for example in the case of Madonna, when these satires proved to be an effective means to challenge patriarchal values. For example, Madonna's Like a Virgin subtly demolished right-leaning stereotypes - fetishizing purity and female innocence - deeply entrenched in the mid-1980s. A common feature, which this song and other media share, is that they address the root cause of sexism and present relevant phenomena in a digestible way. Based on historical precedent, their audience is likely to discern the absurdity and the limiting nature of these tropes and reflect on themselves.  For a lot of people, medi...
Megjegyzés küldése
Read more »

Manipulatív narratívák és retorikai hibák a kormánypárti médiában: a Tisza Párt és Magyar Péter percepciójának vizsgálata

-
Kép
  Forrás: Facebook Kutatási kérdésemben arra keresem a választ, hogy a pártközeli sajtó, milyen hatásmechanizmusokkal konstruálja meg a különböző választási preferenciákat mutató szavazók valóságról alkotott percepcióját 2024 márciusától egészen 2025 májusig. A kutatási téma alkérdése, hogy az online belföldi kormánypárti közösségi média milyen érvelési hibákkal akarja manipulálni a befogadói oldalt. A közvéleménykutatás jól kutatott területnek számít [1] , de kevés kutatás tapintott eddig rá a kormány online karaktergyilkos írásos médiumai mögött megbúvó logikai hibákra [2] és a Tisza Párt politikai megítélése közötti kapcsolatra. Ez a téma különösen releváns jelenleg hiszen Magyarországon vidéki választókhoz gyakran csak kormánypárti média jut el a városi szavazókkal ellentétben. Így előfordulhat, hogy eltérő módon dekódolják a Magyar Péterre és a Tisza Pártot ábrázoló kormánypárti lejárató kampányok hatásmechanizmusait (Baron és mtsai., 2008). A manipulatív propaganda erőte...
Megjegyzés küldése
Read more »

THBT Viktor Orban will decide not to run for PM in the 2026 Hungarian election

-
Kép
Motion: THBT Viktor Orban will decide not to run for PM in the 2026 Hungarian election. Proposition: PM Viktor Orban has already tarnished his reputation in their voters' eyes by his ill-fated decisions and scandals. No matter which aspect of his party's agenda comes up in a conversation, the majority of voters immediately associate Hungarian politics with the person of Viktor Orban. This has eventually led to a drop in the popularity of Fidesz in independent polls. Therefore, he may relinquish his position for the benefit of his party so that Fidesz is still in contention for winning the upcoming elections. Indeed, Orban might have the strategic incentive to relinquish no sooner does the Tisza Party win the 2026 Hungarian elections, than he will be put on trial for treason, bribery etc... based on the legal investigations already ongoing. Needless to say, he seeks to prevent Tisza from winning and the only way to do so is to get his party into a better position without h...
Megjegyzés küldése
Read more »